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Welcome to the Greenwashing WikiaEdit

Greenwashing Brief Intro:

Goal of the research has been to deconstruct the powerful forces that work to create an ideology that is seemingly aligned with both environmental and capitalist interests. The discourse around green products creates the illusion that we’re “buying to help save the planet” which is different than buying to save the planet. People believe they can be environmentalists simply by making supposedly thoughtful choices from w/in the range of consumer choices.


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